Sustainable Packaging

Weekly Packaging News with Evelio Mattos / Adam Peek / Cory Connors

May 13, 2022 Cory Connors Season 2 Episode 108
Sustainable Packaging
Weekly Packaging News with Evelio Mattos / Adam Peek / Cory Connors
Show Notes Transcript

want to be on one of our podcasts? https://www.encasemedia.net/


https://www.linkedin.com/in/eveliomattos/
https://www.linkedin.com/company/packagingpodcast/

https://www.linkedin.com/in/cory-connors/
https://www.linkedin.com/company/sustainable-packaging-podcast/?viewAsMember=true

https://www.linkedin.com/in/adampeek/

https://ororapackagingsolutions.com/
Looking to improve the sustainability of your packaging today? Check out:
https://www.landsberg.com/
The views and opinions expressed on the "Sustainable Packaging with Cory Connors" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. 

https://specright.com/ This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.
https://www.amazon.com/dp/1329820053/ref=as_sl_pc_qf_sp_asin_til?tag=corygat

Evelio Mattos:

Packaging news weekly with Adam Peek Cory Connors and Evelio Mattos what's up guys. How's it going? It's Monday, May 9th say April something, but no, it's May 9th. We've got Cory Connors @corygated on tick-tock and host of the Sustainable Packaging podcast. Adam peek at @packagingpastor on tick-tock and hosts of people of packaging podcasts.

Adam Peek:

Yeah. We're bringing the energy. I need the energy this Monday. I'm exhausted. Let's bring

Evelio Mattos:

my friend Evelio Mattos hosts of package design, unboxed packaging professor on Tik TOK. Yeah. So we've got a bunch of stuff to talk about. First kickoff it's midnight, two days after May 7th, which May 7th was national packaging design day. And funny enough today I created, invented about, I don't know, it feels like forever ago. I think it was like seven years ago, eight years. How do you create how do you create a national holiday?

Adam Peek:

So it's like on a calendar somewhere. Like, did you get it like published or is it like, yeah,

Evelio Mattos:

for sure. Like, you know, national packaging design day is May 7th every year. And what I did was one, it was it was an opportunity to. I was actually, I was speaking at a dieline conference on May 9th. So today for example, and when I told the, the team of the dieline was look, I'm going to, we're going to make May 7th national packaging design day. We're going to get everybody to post on social media with hashtag national packaging design day to draw attention to it. And then, you know, we'll, we'll do a big reveal. We'll have a big party that night. And then I, you know, I paid for the party and. But that was like celebrating the day. So creating an actual day, there's a website called national day calendar.com and you can go to them. And a lot of the company, a lot of companies do this. They go to that particular website and you pay, I think it's like 1500 bucks to create a day. For whatever on whatever day you want. And it just, it gets published on their calendar. They push it out through PR to all the other calendars and it just becomes something out of nothing. So, I mean, it's all marketing,

Cory Connors:

but the package deal.

Adam Peek:

I think we should we should make it in conjunction with with boxing day. We could have like unpacking day and boxing and just cause you know, we don't, we don't really get to do much with boxing right here in the U S so, you know, maybe we could have unboxing day. Yeah. It's like that song. Was it the, the unbirthday song, a very Marianne birthday to you every day is on boxing day until it's boxing day.

Evelio Mattos:

There you go. So thanks so much for joining us guys. Really appreciate it. I know we've got a few of you guys you're watching. We'd love to know where you're calling in, where you're calling in from like a radio show where you guys are watching this from. I know we've got Andrew, Andrew this morning. Thanks so much for joining us again. We got quite a few, which is, which is really cool. Thanks so much for joining us guys. Rinaldo. I'd love to know where you're calling, where you're from.

Adam Peek:

I'm going to go with tar when Sega, maybe you nailed it. I don't know. I don't know. Hello. Thanks for

Cory Connors:

coming in. Hello, good morning. Or good evening wherever you are.

Evelio Mattos:

Yes, sir. We got the rock city coming in. So

Cory Connors:

we're here talking about

Adam Peek:

boxing day. That's right. That's right, man. We got Canada. Canada's coming in hot.

Evelio Mattos:

Hey, what do we got going on? On. Wednesday, I think we need to talk about that real

Adam Peek:

quick. I dunno,

Cory Connors:

big, big dues. We'll be in Vegas waste 360 onstage sustainability talks for the first time. The three of us all together with Mr. Jonathan Quinn and exciting looking forward to this dark to

do our Wednesday 10:

00 AM live session or networking event from. They, I guess if I can figure that out also, I'm bringing all my podcast equipment. So the three of us can do a podcast or two while we're there looking forward to

Evelio Mattos:

all right. So what time are we going on?

Adam Peek:

That's a good question. 1 45. Perfect. So Wednesday

Evelio Mattos:

at 1 45, we'll be on stage and we'll try to. I'm going to try to live stream. I think we should all try to live stream and give everybody access to what we're going to have a compensation on. Yeah, it should be, it should be pretty fun. And I'm just asking what time. I didn't know what time I was flying. I had it like seven I'm like, I'm going to be there all day. So we'll

Cory Connors:

send the car, sir.

Adam Peek:

Perfect. Hey, I see, I see Tim bulky is on here listening from the Ohio state and and Tim, if you're in Vegas please meet me with a limo again, sir. That would be kind.

Evelio Mattos:

We can play, we can play. We've been that we've been there, done that

Cory Connors:

you guys are so money. You

Adam Peek:

don't even know. We don't even know we're going to get wasted. Let's get, we got, we got waste 360. I will not be wasted. I'm still dealing with gout. The Southern Baptist thing is, you know, it's a.

Evelio Mattos:

That's a rich man's disease, right?

Adam Peek:

It's something like that. Cause I can't play basketball. Hey guys. So I, I I've read this article in packaging digest this morning and they got me all sorts of excited. I got to speak at the AICC event in Kansas city, Missouri, and we're evaluated. And I were speaking at the same event and didn't get to see each other, which was sad. But I was talking about this convergence of. Packaging and recycling and NFT and cryptocurrency, I'll actually be at another event for the AACC in Chicago. And I saw this article and it got me really excited. So essentially there's a game coming out. I don't know if it's my screen showing I just have it up here. Can you guys see my screen or no? That's like the, Hey it's here on packaging digest and essentially what it is from what I can gather the game is still in beta testing is supposed to be coming out on iOS and Android, but it appears as though when you take actions in the game, you can create real world consequences. So one of them is if you earn enough value in game and you plant a tree, then a tree gets planted in the world. It appears as though they're also going to be using some form of AR and VR, similar to like Pokemon go where you, if you're recycling. And then, then you get credits within the game through, through some type of NFT. So it, I love this concept to engage people. Let's see, where was it here? Down at the bottom? The crypto lovers and mobile gamers and, and millennials, right? Like it's, it's taking this unique look. At recycling, but, but it's not just, it's not boring. Like recycling and sustainability can be fun, can be engaged. I would say this. It has to be it. Can't just be like, and we're going to talk about, you know, the, the recycling rates and the EPA and all this kind of stuff. Right? Like, there is very like pragmatic stuff that comes to sustainability. But if we can't find a way to make it fun and engaging and exciting, then I think we're just, we're, we're going to be doing ourselves a disservice because it can be so shout out to to these people. Harmonia Goya's land in Zulu. I'm excited to see this game when it comes out with game creator, play ticks. So that's what I saw. We'll give credit here to Rick Lingle at packaging digest for writing the article, but super cool stuff. And I'm going to be excited to, to check it out. I'll give, I'll give a real quick plug here if you don't. Cause I've tried to also make a, not only recycling sustainability fund and exciting, but also sale. Like, if you sell packaging, you can also make it fun and exciting. And I just launched a class. You can go to selling packaging.com and learn how to make sales fun, how to use modern tools to engage with your customers. There's my little plug. Thanks guys. And

Cory Connors:

I can attest to it. It's a great course. I'm taking it right now.

Adam Peek:

Oh, thanks Corey.

Cory Connors:

You're the one that thank you, Julie, for sending that to me. Appreciate

Adam Peek:

it. Good stuff,

Evelio Mattos:

guys. Sorry. We talked about recycling rates. So Corey, yeah.

Cory Connors:

I read an article today about the EPA trying to regulate or change a regular plastic into a reclassified into toxic waste, which I feel like will add some challenges into the world of recycling. You know, that's. I understand the idea behind it. But I don't know if it's a positive step in the right direction. Maybe they're trying to push the issue and make it so recyclers have to handle it a certain way. And so they just can't leave it in yards for years and years outside and leaching into the soil. But I don't know if people are gonna want to touch this stuff. If it's considered toxic waste, you know,

Evelio Mattos:

Yeah. And I think, you know, if it wants you to classify it as toxic waste, it's gotta be handled to completely separate manner. Right? So it's already complicated enough to recycle plastic as it is adding this extra layer, I think makes things even more difficult. And I feel like every time, every week we're talking about plastic and funny enough, the three of us. We're not in the plastic. And yeah, I remember when we first, when we first started all this you know, a big part of my job is moving brands away from plastic and to paper products. And I was, I was pretty hardcore anti plastic in every scenario and it wasn't until we started speaking and people like Jonathan quick. And others sort of timing and explaining like, you know, what you're are the benefits of different areas that we use plastic. That actually changed my mind. I still feel there's a lot of replace, a lot of opportunity to replace it in a ton of different scenarios, but there are clear cuts and areas where unfortunately plastic is the best solution we've gotten today. But like looking at some of the, you know, some of the statistics that were released here, Just last week that the us is our recycling rate is 5%, which is pretty good.

Adam Peek:

Now is that, so I haven't, I haven't read that report is that fi because w what's the stat there, the, the, the, the quote there's lies, damn lies and then statistics. So I'm always curious, not, not to say that it's, that it's incorrect, but is that like, of all plastics that are manufactured or used in the us only 5% are recycled, because if that's the case, that's unsurprising to me. Because there's a lot of plastics that are used. Okay. Industrial applications that are used in you know, flexible films and, and the shipping and things like that, that they don't actually get re you know, recycled through a traditional, they were

Cory Connors:

never intended to be recycled. Right?

Adam Peek:

Yeah. There's no one going to read this in the next two minutes. We're going to read the entire thing. Okay. Everyone, settle in, get your coffee. Elio's going to read to the 20, 21 us facts and figures, and we will have no one listening by the end of

Evelio Mattos:

all, 40 hall, 47 pages. But I do want to, I do want to point out you know, this is by the last beach cleanup and beyond plastics. Yeah, I think you have to take a look at that as a, not necessarily suspect, but just be critical of who is providing the information and the lens that they're looking at it through. You know, you get through facts and figures. I think there's a way for me to like, show the entire screen here. But of course there's language like, you know, that they're perpetrating the myth immediately. It's become, it's less about the actual statistics and more Yeah. Yeah. So I think, you know, again, not saying that this is wrong, I'm not saying that this is not something that's, that has some factual information in here, but again, if it's, you know, if we're talking statistics using terms like a paltry 5.6 versus just stating the actual facts has a lot of Yeah, a waste and manipulate the reader. So definitely, you know, you can, you can hunt this down and take a look at it. I'll, I'll include a link that you guys can check it out yourselves. But everybody is sharing this information. All the news outlets are sharing this information. You know, I've shared it as well. And again, I think you've got to read it and make a, make a decision for yourself, but just because people are. Sharing on actual news stations. They're not there. They're just, you know, they're just looking for content sharing information, not really looking at it from you know, from the actual perspective.

Adam Peek:

I suppose it's something I put out on LinkedIn actually over the weekend. I read that 10 per 80% of content on social media is created by 10% of the users. And there's this interesting mental. Game that, that plays on us where we think that this is what everybody believes, because it's being shared across social media platforms when really it's what 10% of the people believe. Right? Like, so it's, and it's hard. It's hard to read this stuff. And I have a, I kind of have a, a law in life, which is, if somebody has something to sell, then you need to really dig into the numbers they're giving you. Right. So. If, if this was like, Hey, this is a, you know, quote, third party, independent review of recycling that didn't have anything to sell, then it would just, it would be really boring to read, but you get a lot of facts and figures. This clearly is something that was written by, by agencies with a point to prove. Right. So it's just good to have that perspective. I'm not telling you that they're wrong, by the way. I'm just saying like, gather that perspective in and, and read it. Read it with I don't know, as, as objectively as you can.

Evelio Mattos:

Yeah. Yeah, absolutely. We've got Camille core who was on a few podcasts. She says patching is very visible. However, you look the actual use of implant.

Adam Peek:

Agreed.

Cory Connors:

Yeah. Plastic is a necessary component of many things that we use. Look at our headphones and our computers and our cell phones and all of the things around us. It's, it's an incredible material. We're just talking about packaging. And I think that's, that's the skew. And that's frustrating that they're, they're skewing that number

Adam Peek:

and you'll see, you're just using the numbers to prove their point, right? Like I call it, I call it ice energetical interpretation, which is a fancy pastoral term, which is. When you read something, you, you have, you have your idea of what you believe is true. And then you read that into the information and you get confirmation that what your belief is true w versus exegetical, which means to pull out of, so you just read the information you, you observe, what is objective true. And then you formulate your opinions based on observable. Not previously agreed upon truth. So it sounds like there might be a little bit of that going on, but again, I haven't read it. I'm not going to isometrically interpret something I haven't read. Yeah. Right. You can't say yeah.

Cory Connors:

Well, excellent. Really looking forward to seeing you guys Wednesday. This is exciting. The first time the all four of us guys will be together. Mr. Jonathan Quinn, I saw him say he's getting on a plane here soon to go. He's being honored tomorrow or yeah, tomorrow as one of the 40, under 40 Top

Adam Peek:

I don't know,

Cory Connors:

top people in the packaging world of waste land. I don't know exactly the title, but we're excited for

Adam Peek:

them. Is there a 43 of us could qualify for

Evelio Mattos:

I'm in the 30, under 30

Adam Peek:

camera adds 20 years? Yeah, it does

Evelio Mattos:

raise you up a little bit, you know? Salt and pepper as you.

Adam Peek:

Yeah, no doubt.

Evelio Mattos:

Awesome. All right guys. So let's wrap this up and then. We'll see you tomorrow.

Adam Peek:

Hey, real quickly. Let me just let everyone know if you have a guest that, or if you want to be on any one of our podcasts, you can go to incase media.com, which is E N C a S E media.com. And there's a link to apply to all you could apply to each of our podcasts individually, or just one of it. And you just fill out some information it's super quick. And it's a way to get to get on. So nominate some people or nominate yourself too. There's no shame in that. So that's at incase media.com. You can also view our media kit there along with some other stuff that we'll be adding.

Evelio Mattos:

Yeah, for sure. We'll see. We'll see,

Cory Connors:

Jonathan, Jonathan

Evelio Mattos:

is that we're gonna get wasted 360 talk packaging.

Cory Connors:

That's it right.

Adam Peek:

Pastor with gout.

Evelio Mattos:

Even better. Alright, let's see. So it's packaging news weekly with Adam Peek Cory Connors and Evelio Mattos